With a historic connection to the early days of rail, Swindon sits on the Great Western Main Line, a bridging point between London and the south-west.
About halfway between Bristol and Reading, Swindon and its 225,000 population sit somewhere between the bustle and business of the nation’s capital, and the natural beauty of England’s southwest region. The town itself actually centres the Borough of Swindon which forms parts of the county of Wiltshire. It is also one of the UK's fastest growing towns with around 1,500 new homes being constructed each year. Swindon sits on the Great Western Railway, directly on the route eastwards to London and Reading, west to Bristol, and then on up to Cheltenham and places beyond. Visitors staying in Swindon serviced apartments can explore the historic sights of Isambard Kingdom Brunel’s famous railway, as well as everything else this expanding town has to offer.
For corporates who enjoy the convenience and security of serviced apartments, SITU’s Swindon serviced apartments provide an ideally located option. Some major businesses base themselves in the town too. These include car giants BMW and Honda, as well as insurance and finance companies, meaning that many business travellers find themselves in need of extended stay apartments in Swindon. After all, nearly 2 million people live within one commutable hour of the town and recognise they are within easy access of a bolstering local economy.
There are over 8,500 businesses, of all types and sizes, based in the town of Swindon. Its reputation for being a place of innovation, great transportation links and a highly skilled local workforce contributes greatly to the premise that Swindon is amongst the most investable towns in the UK. What’s more, Swindon has featured in the last few years amongst the top five ‘Fast Growth Cities’. This was according to the Centre of Cities report, despite Swindon actually being a town. Swindon is also around five times the UK average in terms of growth. Furthermore, in terms of GVA per worker, Swindon places amongst the top ten most productive economies. Perhaps the greatest incentive for businesspeople to relocate here though is the recent £500 million investment pumped into the town. It comes as no surprise that corporate housing in Swindon has grown in such high demand.
Eighteen of Southern England’s five hundred biggest companies have headquarters based in Swindon. These include the Nationwide Building Society, Intel Corporation (UK) and Npower. However, it is not just the big boys who strive in the town. The very popular ‘Switch on to Swindon’ campaign has allowed the town to take greater steps towards becoming one of the UK’s and Europe’s biggest hubs for businesses. The scheme is designed to highlight Swindon's qualities. This includes emphasising the town’s fantastic connectivity, the platform it provides smaller or start-up businesses and the committed and determined working people. To find out more about the campaign and what it does for Swindon visit its website here; https://switchontoswindon.com/. Ultimately, the incentives for doing business in this Wiltshire town are clear. It, therefore, makes staying at corporate accommodation in Swindon particularly appealing.
Swindon’s population has multiplied by around 200 times since the town was a small settlement back in the early nineteenth century with a population of only 1,200 people. Prior, Swindon began as a small Saxon village. It eventually grew into a small market town by the late thirteenth century. The Swindon area grew most significantly though upon the arrival of the Great Western Railway in the mid-nineteenth century. It laid its track north of the town close the Wilts and Berks Canal route, built in 1810. Followed then was the construction of a new church (St. Mark’s), a school and the opening of the first shops which all collectively helped to give the town its new status as 'New Swindon'. The town also became renowned for homing workers necessary for managing with new engine building, railway maintenance works and the following industrial period.
New Swindon grew in size and population before being named its own borough at the start of the twentieth century. Furthermore, the World Wars meant that Swindon became an ‘overspill town’. This meant Swindon became home to thousands of new arrivals from London and beyond. At this point, although the railway works were closed by the 1980s, Swindon no longer relied on it. This was the end of an area but also showed how far the town had come. In fact, Swindon is now one of Europe’s fastest growing towns. Both the Swindon Museum & Art Gallery and the Museum of the Great Western Railway, which opened in 1944 and 2000 respectively, still stand in the town and can give visitors a great in-depth insight into the town’s rich history. Both corporates and tourists can base themselves in the close vicinity of these museums when staying in Swindon aparthotels.
Despite receiving significant respect for its business pedigree, Swindon also boasts an atmosphere and environment worthy of accommodating a tourist or corporate looking to relax. On either side of the town is two Areas of Outstanding Natural Beauty (AONB). The Cotswolds to the north and North Wessex Downs to the south of Swindon. Stonehenge is just over an hour drive south of the town too. These beautiful nearby attractions are enough to attract millions of tourists to the area all year round.
Moreover, Swindon can be proud of its own green space farther in the town. Even if you are only in town on a quick trip, SITU can arrange for your short-term accommodation in Swindon to be nearby the likes of Lawns Park, Lydiard Park, Mouldon Hill Country Hill Park or Shaw Forest Park, to just name a few! Each of these public sites enables visitors great opportunities for family-friendly relaxation and making the most of the great outdoors. Particularly recommended is Coate Water Country Park. It consists of a stunning nature reserve which surrounds an enormous, wildlife-filled reservoir.
If it is a shopping experience you are after, Swindon has that too! The town is one of Europe’s most successful designer outlet centres and boasts a range of retail options to satisfy anyone’s shopping needs. There are so many places to choose from where you can enjoy a day of shopping. These include Swindon’s Outlet Village, the Town Centre, the Old Town, the Greenbridge Retail Park or the Orbital Shopping Park. All of these shopping destinations also collectively contain cafes, restaurants, bars and contribute to the thriving nightlife in Swindon.
After a long morning or afternoon full of spending you could also decide to educate yourself about the area’s history. Next door to Swindon’s Designer Outlet is the Museum of the Great Western Railway. The museum tells the amazing story of everybody behind the historic railway and its services. It offers a fantastic ‘First Class Day Out’ inside a beautifully restored Grade II railway building open all year round.
All in all, Swindon demonstrates all the characteristics necessary to accommodate both tourists and relocating corporates. Whether visitors are looking to take advantage of the amazing leisurely or business experience, they can always take comfort in the fact they can return to the security of their homely furnished short lets in Swindon.
Serving the town along the Great Western Main Line, Swindon Railway station is located on Station Road, a four-minute walk from the bus station and one mile from the city centre.
This station acts as the terminus stop for on lines leading to Cheltenham and Southampton, whilst also featuring on National Rail routes which go as far as London, Bristol, Cardiff and Swansea.
Swindon has a large bus station just off Fleming Way. There are several bus services that offer many different services at low rates.
Swindon bus services provide a local service and also coaches that go to London. Other services cover areas such as Gloucester and Cheltenham.
Right next to the bus station is the Parade Shopping Centre and several restaurants and bars making everything conveniently accessible without the hassle of driving and parking.
Swindon’s closest international airport is Southampton (SOU), followed closely by London Heathrow (LHR), which are both 62 miles south-east and 68 miles east of Swindon’s city centre respectively. Whilst either can be accessed via the nearby major roads, both airports have on-site railway stations which can be utilised.
Alternative smaller and private, yet much closer airports to Swindon are Gloucester (GLO), Cotswold (GBA) and Bristol (BRS). For all these private and international airports taxi transfers can be arranged from our Swindon city apartments.